If you have an online business than, at some point you will need a banner for advertising and link exchanges. So what do you need to know when designing your banner? Here are a few simple tips that will get you a stellar banner sure to attract visitors and potential buyers to your site.
Entice the Visitor
You will need something to catch the interest of web viewers and draw them to click on your banner. Try using a catchy phrase or slogan to make your business memorable. Another option is to use the banner to showcase some of your best products. Whatever you decide remember your ultimate goal is to encourage the visitor to click on your banner.
Pick Your Colors
Although it may be tempting to pick really vibrant colors to attract the web viewer try to restrain yourself! An attractive banner with colors that compliment your website will be more appealing. It will also help to cement your business brand on the web.
Choose Your Statement
Your banner should include text that informs the viewer as to the product or content on your site. Keep it short and simple. If you have a slogan then incorporate it into your banner.
Showcase Your Business
If your online business sells a product use those images in your banner to give visitors a taste of what your business offers. The result will be more clicks that will hopefully result in more targeted sales.
Animation
Do you have too much content to put on your banner? Then consider an animated banner. An animated banner is a GIF file format that creates animated effects by rotating a series of static images. It can be helpful to use this format if you feel the need to display at lot of information.
URL's and Logos
You should also consider including your website URL and business logo on your banner. Having this information displayed on your banner helps to build your company's visibility on the web. It's important to have continuity when creating a brand for your online business.
Banner Size Counts
Try to have your banner optimized to reduce your file size. Many sites require banners to be 468x60 pixels and no larger than 25k in size. There are some really great programs that do optimize files at the click of a button.
All of these tips will help create a terrific banner that promotes your online business. Remember your goal is to gain targeted visitors. A targeted visitor is more likely to become a valued customer.
Copyright © 2006 Craftisan aka Kim is the owner-designer of Craftisan Graphics ~ providing affordable, professional and unique web and print media for small business.
1 comments:
Thank You for sharing those info with us!
web design development is a very big business these days. Almost every company in the world is trying to make their mark on the web. Specially in today’s highly competitive world, where every industry wants to have competitive advantage in their respective field.
However creating a nice looking, functional web site is not very easy to achieve unless you have the right tools and workers to help you.
There are companies online that outsource webmaster service to do all the works from logos, content writing, seo, and marketing, that could sure help other people who are thinking of setting up their own business web sites.
I hope this helps!
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